Design That Converts.
Experiences That Scale.
data-driven design, and human behavior insight.
An animated interface prototype showing a design evolution
Wireframe → Prototype → Final
Product
Why Great UX/UI Is the Real Growth Engine
A beautiful product isn’t enough.
A usable one drives revenue.
Most startups and SaaS companies lose users not because of poor tech — but because the
experience doesn’t connect.
That’s where Avaantra’s UX/UI and Product Research team steps in.
We go beyond design trends to create conversion-optimized, user-validated,
growth-focused interfaces that turn first-time users into lifelong customers.
Design isn’t decoration. It’s the difference between “looks nice” and “works great.”
What We Offer — UX/UI & Product Research Services
| Service | What’s Included | Outcome |
|---|---|---|
| UX Research & Discovery | User interviews, surveys, journey mapping, and behavior analytics. | Product decisions backed by data. |
| Information Architecture (IA) | Define structure, hierarchy, and navigation for seamless usability. | Simplified, intuitive user flow. |
| Wireframing & Prototyping | Visualize the product flow before coding begins. | Reduced rework and faster validation. |
| UI Design & Design Systems | High-fidelity interfaces, responsive layouts, and reusable components. | Brand consistency and faster scaling. |
| Usability Testing & Optimization | Validate real user experience and identify friction points. | Higher conversion and retention rates. |
| UX for SaaS & Web Apps | Specialized UX for subscription-based or multi-tenant apps. | Better activation and lower churn. |
| UX Audits & Redesign | Evaluate and improve existing products or websites. | Better engagement and ROI. |
For Benefits
A strategic partner aligning tech decisions with business goals.
A strategic partner aligning tech decisions with business goals.
A technical architect defining scalable systems.
A technical architect defining scalable systems.
A growth enabler ensuring your tech supports revenue goals.
A growth enabler ensuring your tech supports revenue goals.
A mentor for your internal development team.
A mentor for your internal development team.
Why Startups & SaaS Teams Choose Avaantra
We combine psychology, technology, and storytelling into every pixel.
Here’s what makes us different:
Our process balances creative exploration with business validation.
Research & Discovery
We start with empathy. Understanding your users, their frustrations, and what success looks like. - Stakeholder interviews
- User personas & empathy maps
- Competitor analysis
- UX KPIs definition
Deliverable: UX Research Report + Persona Profiles
Information Architecture & User Flow
We translate research into navigation and structure. - User journey maps
- Site/app information hierarchy
- Flow diagrams and screen connections
Deliverable: IA Map + User Journey Flow
Wireframing & Prototyping
We bring your product vision to life in low- and high-fidelity mockups. - Clickable wireframes
- Prototypes for testing
- Multiple design iterations
Deliverable:Interactive Prototype (Figma or Adobe XD)
UI Design & Design System Creation
We finalize visual identity — colors, typography, components, interactions. - High-fidelity screens
- Responsive UI for all devices
- Design systems & reusable libraries
Deliverable:UI Kit + Final Design Mockups
Usability Testing & Iteration
We validate designs with real users before development begins.- A/B testing
- Heatmaps and session replays
- Feedback analysis
Deliverable:UX Test Report + Improvement Plan
Developer Handoff & Support
We provide design documentation, style guides, and collaborate with developers for pixel-perfect implementation.- Figma dev-ready specs
- UI assets export
- QA and post-launch review
Deliverable: Complete Design Package + Implementation Guide
Our Blogs
Regional Manager & limited time management.
Revitalising your people in to a retail downturn.
Engagement Models
| Model | Best For | How It Works |
|---|---|---|
| UX/UI Design Sprint | Startups validating early ideas. | Launch-ready designs in 2–3 weeks. |
| End-to-End Product Design | SaaS or web apps needing full lifecycle design. | Research → UX → UI → Testing. |
| UX Audit & Redesign | Products with poor engagement metrics. | Measurable improvement in conversion. |
| Dedicated Design Team | Agencies managing multiple design clients. | Scale fast, predictable delivery. |
Deliverables You’ll Receive
UX/UI for SaaS Products (Special Focus)
SaaS is not just “another website.” It’s a living product with daily user interactions.
We specialize in UX for subscription-based and B2B SaaS systems that demand:
Example UX Deliverables for SaaS:
Product Research & Validation
We don’t rely on opinions — we rely on evidence.
Our product research process combines quantitative analytics with qualitative insights:
Deliverable: Product Research Report + Design Recommendations
You’ll know exactly which features users want — before spending a dollar building
them.
Case Studies / Results
Case 1: SaaS Platform (US)
Challenge: Low onboarding completion rate (28%).
Solution: Redesigned onboarding UX with progressive disclosure.
Outcome: Completion increased to 78%, support tickets down 35%.
Case 2: FinTech App (UAE)
Challenge: Users found data visualization complex.
Solution: Simplified dashboard layout + contextual tooltips.
Outcome: Session duration up 62%, satisfaction score +4.2
Case 3:EdTech Portal (India)
Challenge: Students dropped off mid-course.
Solution: Gamified UX with progress tracking and reminders.
Outcome: Course completion improved 40%.
We believe progress shouldn’t wait for long onboarding cycles. Our five-step delivery process helps you move from problem to profit — predictably.
What Happens - We understand your goals, bottlenecks, and Aligned objectives vision.
Outcome - Aligned objectives
What Happens - Define the right tech stack, team, or Clear roadmap Blueprint
Outcome - Marketing strategy.
What Happens - Launch development or campaigns in days Early results — not months.
What Happens - Track KPIs, measure ROI, and refine Data-backed continuously.
Outcome - Improvement
What Happens - Expand teams, double campaigns, or add Continuous growth automation.
Testimonials Client Feedback
“Finally found a team that thinks in outcomes, not hours. They move like a startup
but deliver like an enterprise.”
“Our engineers could focus on innovation again instead of hiring chaos.”
Industries We Serve
accessibility.
retention.
Tools & Technologies
We use tools your developers already love — ensuring smooth handoff and implementation.
Security, IP & Protection
NDAs signed before access to any data.
100% ownership of designs and research.
Cloud-stored assets on secure systems.
Access-controlled collaboration spaces.
ISO and GDPR-aligned workflow.
UX focuses on usability and user flow. UI is the visual layer. Together, they create the full product experience.
Typically 4–8 weeks depending on project size and user testing cycles.
Yes. We run discovery, user interviews, and data analytics before designing.
Absolutely. We conduct a UX audit, identify friction points, and redesign for better engagement.
We test with real users, record sessions, measure completion time, and analyze feedback.
Yes. We deliver pixel-perfect files with component libraries and dev notes.
Yes, as part of UI design, we can create logos, color palettes, and typography systems.
Yes — agencies can deliver our work under their own brand.
We track metrics like task completion, NPS, conversion rate, and activation.
Yes. Our designers collaborate daily with your developers using Figma, Slack, and Jira.
Your Product Deserves More Than a Pretty Interface.
Partner with Avaantra to build digital experiences that convert, engage, and grow — backed by real user research.
